Monday, December 31, 2012

More Social Media - 2012 lessons from Twitter and best of @DrUrbanPolicy

I know that many of you are not yet on Twitter, so I thought I'd continue the Social Media discussion and offer a year-end wrap up of what's been going on @DrUrbanPolicy, and what I've learned about Twitter during the year. (For those that want to hear more about policy issues, don't worry - I've been bothered by something recently, so look for another post soon.) 

First, you should be sure to read my last post:  "Social media - It's time to pay attention and yes, learn one more new thing." As I've mentioned,  I have become a big fan of the "mutually beneficial" side of social media - the ability to share what others have done, and seeing others share what I've done.  I welcome that change from many types of research, where the important thing is to differentiate your work from other researchers who are writing about similar topics. Social media allows me to write about the same events and topics as others, and become part of a larger conversation.  I've even brought life to a previously written report by tying to a new conversation.  All of a sudden, that PhD dissertation or research report that is relevant to a story in the news today can be shared with an entirely new audience.  An added bonus is that I can share and comment on the work of colleagues that I find interesting - I can help spread the word about their work.


The biggest outlet that I've found is at public meetings and roundtable events.  Inevitably, we all have thoughts that we didn't get a chance to share at a public meeting or event.  Sometimes, we share good thoughts at the meeting, but wish that we could share those thoughts with others who weren't there.  it's great to pull out my mobile device and share those thoughts with my followers.

Some are afraid of social media - including several of the people we would most like to hear from.   As a native Washingtonian, I'm a fan of the Tony Kornheiser radio show - he's a former columnist for the Washington Post's Style and Sports section and has many opinions that make for an entertaining twitter feed. However, he recently shared an opinion on-air that many of my policy colleagues have shared with me privately: the fear that if he had a Twitter account, he would be fired from his job within a very short timeframe for sharing something that crossed a line for his bosses.  This is a particular concern for anyone who represents an organization in some way.  I represent several organizations, so this was a large concern for me at first.

Two steps are important for policy people using social media who desire to stay on the good side of the legal folks and their employers. First, when not officially speaking on behalf of an organization, have clear disclaimer language. You can see my disclaimer for this site on the side of the screen, and on my twitter bio, I include the following phrase "Views:my own. Follows & RTs ≠ endorsement"  which means that I am speaking for myself and I don't necessarily endorse any statements of others, merely because I am "following" their account or sharing what someone has said.

Second, treat every message on social media as if you were giving an informal public speech and Q and A. This may seem burdensome at first, but it's a matter of training oneself about what kinds of things to share.  When I give a speech, I know that I am speaking to a self-selected audience of people who are interested in what I want to share, but I also know that there are reporters in the audience and that anything that I say could end up shared with anyone.  The same thing is true of social media, except sharing is much easier.  When I get into my "public speech mindset," I know that I can share my opinion, and keep it light every once in a while, but I keep some of those opinions to myself.  If there's an issue that might cause trouble, I stay away from it.  If I disagree with the official position of any of the organizations that I represent on an issue, you won't read about it here.  It took a while to figure out how to bite my tongue when appropriate, but once I started treating each post as public, it became easy.

The key to both personal and professional use of social media is filtering.  I mean this on multiple levels - you need to learn to filter what you are putting out there and you should use filters to manage what's coming in.   This changes for everyone, depending on what they want to share and who they work for. I filter what I share on @DrUrbanPolicy, but my friends hear more about my favorite restaurant or my gameday reactions to the latest football game elsewhere. Some chose to blend their social and professional lives completely into one account and one outlet - the key there is to remember that you are speaking to friends, family, colleagues and strangers all at the same time. You should be filtering to share the things that are appropriate for your entire audience to hear (whoever that audience is).  On a site like Facebook, privacy settings allow you to share certain things with certain groups - it's a useful thing to do, and I am surprised by how few do it.  Most other sites are best assumed to be for the general public: one can have a private Twitter account, but that defeats the purpose - you are on Twitter professionally to bring more attention to your work.  once you set your mental filter for "general public," the same way that you would when making a speech, you should be ok.

Equally important is filtering what comes in.  Lists on Twitter are crucial (you can see mine at https://twitter.com/DrUrbanPolicy/lists). What these do is allow you to group twitter feeds into something manageable.  once you are following more than a few dozen accounts, twitter can become overwhelming.   Lists allow you to put everyone that talks about anything, say housing issues, into one group, and you can read their recent tweets when you want to know what's going on in housing.  Currently, I have about 20 lists (some people are on more than one), and I know that I can check in on any topic  t any point in time to see what's going on.  Also useful is twitter's ability to subscribe to other's lists - you don't even have to come up with the list yourself.  With all social media, make sure to only receive the notifications that you want to receive, especially if you have multiple devices.  The constant stream of notifications can be overwhelming, especially if your phone is buzzing every few minutes with something that you don't have time to pay attention to.  Don't be afraid to go to Twitter's notifications page or the one on Facebook to limit what you are receiving. You should control social media - don't let it control you. 


Below, I'll share what I shared on Twitter this past weekend - these are my most popular tweets from DrUrbanPolicy in 2012.  It should give you a taste of what people respond to.  I've eliminated from this list the messages that are not "evergreen" - that is, the messages that don't make sense months later.  Many of those are tied to a particular event that require context.  (I used a site called  www.twdocs.com to compile the tweets.)


To those who haven't tried - why not reserve your name and experiment with twitter?  I want to se more colleagues out there – why prevent your thoughts from getting out?

2012 @DrUrbanPolicy best-of



Pillars of housing older adults are Affordability, Accessibilty, but also Choice. People need options. #seniorhousing #2012TopTweets


Underestimating importance of housing policy is a mistake. Housing's largest expense for most and shelter is a crucial need. #2012TopTweets


Both sides of aisle are starting to understand that a 20% downpayment requirement is probably too high. #housingheroes #2012TopTweets


DrUrbanPolicy: African American Gentrifiers and #Segregation http://t.co/sDw2YPfj #gentrification #DC #2012TopTweets


Preserving #affordablehousing important in high development areas, but can't ignore opps to leverage new dev to benefit all. #2012TopTweets


No silver bullets for the #foreclosure crisis - DrUrbanPolicy blog http://t.co/gRcrdPLr #mortgage50 #2012TopTweets


#Villages are not yet perfect for low-income areas, but are useful for more than frail elderly. http://t.co/Ajf4culn #2012TopTweets


If 50+ America was 35 homes,one would be foreclosed-getting older no guarantee of stability. #mortgage50 http://t.co/0DpzmzQ1 #2012TopTweets


Lack of full voting rights for D.C residents should be more of an issue - unfortunate that it gets tied up in politics. #2012TopTweets


The direct link to the relaunched official AARP PPI Livable Communities Homepage! Check out... http://t.co/9EGT9VyT #2012TopTweets


Tales from a Condominium Association: Caps on Renters and the Dynamics of Decision-Making http://t.co/7LDcBehu #2012TopTweets


There's widespread failure to anticipate aging until it is already here. Individuals, business and policy should plan now #2012TopTweets


Good to hear Barney Frank (D) and @KeithHennessey (R) agree that CRA did not cause the housing and financial crisis. #2012TopTweets


Paraphrasing @Ilana_at_sga: "If you are not ready for protesters, you are not ready for a public meeting" #MAPPTalks #2012TopTweets


A troubling practice. Housing funds should support #housing. "States Divert #Foreclosure-Suit Funds" http://t.co/2W3j71tV #2012TopTweets


Stuck at home? http://t.co/UBkEIymW post on #redistricting and ballot measures. http://t.co/EHWtrc8q #2012TopTweets


.@AARP PPI report covers impact of Baby #Boomers on travel, proposes #transportation policy recs http://t.co/yd5tZVAs #2012TopTweets


Some defaulting on #ReverseMortgages by not paying property taxes, insurance or association dues. Know what you are signing. #2012TopTweets


Silos for health, housing, transportation and land use + lack of consideration of all residents = inefficient solutions. #2012TopTweets


Should you be focusing on #SocialMedia in your professional life? http://t.co/T711uZbz #2012TopTweets


On DrUrbanPolicy.com - The problem with the Presidential #Debates and how to fix them http://t.co/I4wYfly0 #2012TopTweets


Short and long-term solutions are needed. Improve communities where people are aging now and create better choices for future #2012TopTweets


Someone learned the wrong lessons from the "Hamsterdam" episode of The Wire. Amsterdam's #ScumVillages http://t.co/frTDbZi3 #2012TopTweets




Important to frame challenges, opportunities & solutions together for community policy issues. Skip at own risk. #ageinplace #2012TopTweets


While some have found partial solutions to siloing of health and housing, no one has solved it. #2012TopTweets


.@CoryBooker: "Never look down on someone unless you are reaching with a hand to pick them up" keynote for #ALC2012 #2012TopTweets

Do you have any thoughts on ways to use Twitter successfully for policy audiences?  Don't keep them to yourself, share with the group by leaving a comment below or @DrUrbanPolicy. 

No comments:

Post a Comment